Advertising device



Jan. 12,1932. 3, McCANN ADVERTISING nsvxcn' Filed Oct. 30, 1930 Patented Jan. 12, 1932 CLYDE KCGANN, OI DES'HOINES, IOWA.

A DVEB'I'ISING DEVICE Application filed October 80, 1930. Serial No. 492,293.

The principal object of this invention is Fig. 4 is a front view of a portion of the to provide a device that will light and adverrough faced glass used in the invention. tise merchandise inside a glass show-case and Fig. 5 is a side view of the glass shown in will at the same time display illuminated Fig. 4.

5 printed matter relative to such or other mer- The illuminating of glass show-cases is chandise. often quite a problem for the reason that the A further object of my invention is to proplacing of electric light bulbs inside the case vide a device that will display merchandise produces such heat as to be detrimental to inside of and outside of glass show-cases the merchandise therein. This is especially without harm to the merchandise from the true of perishable food and candy. Also heat produced by its illuminating incandes- Such merchandise as tobacco must be kept cent light bulbs. molst as is well known and the placing of dry- A still further object of this invention is mg and heat producing means such as li ht to provide an advertising device for merbulbs inside the show-case is impossible. My chants and the like that may easily have its invention makes it possible to advertise and character t k itt bj t tt r illuminate such goods inside cases without of advertising easily changed from time to d mage to the same and at the same time to ti t it th d i f th user illuminate indicia pertaining to such and A still further object of my invention is Q hcr merchandise.

0 to provide a di l d d ti i d i I have used the numeral 10 to designate the that will cast a colored illumination into a l W ba e portion of the invention having glass show-case and will cast diiierent colored Its Q Om Open and flared as shown i th or white rays of illumination for the indicia I Ig and its top open in the form of a placed on the device. elongated 510t- A still further object of my invention is to T1118 base member may be made of any id a d i f di l i d d suitable material and should have a continutising merchandise that is readily portable 011$ P88111611? m mber 11 of rubber or like f m one l ti t th secured on its lower marginal edge. The

A still further object of my invention is to m i 12 designates a bracket red On provide an advertising device that is artistic h lnslde 0f the base 10 and holding a double in design, economical in manufacture, and g Socket 13 as Shown in The 1111- economical d d bl i use. meral 1 designates an electrical lead wire These d other bj t ill b apparent passing nto the base portion 10, having one t th kill d i th e end making electrical contact with the dou- -My invention consists in the construction, 131% Socket 13 an its other end designed to arrangement and combination of the various lead to fl lrce 0f electrical energy not parts of the device, whereby the objects con- ShOWII- h numeral 15 designates incant ht d are tt i d as h i ft more descent light bulbs screwed into the socket 13. fully set forth, pointed out in my claims and By thls arrangement when the base 10 is illustrated in the accompanying drawings, placed on top of a glass show-case as shown i hi h; in Fig. 1, and the electric light bulbs 15 are Fig. 1 is .a front view of my complete in illuminated, the light from the same will pass vention in use. through the glass 16 and light up the inside 45 Fig. 2 is a cross sectional view of the inof the show-case upon which it is resting,

vention and more fully illustrates its interior thereby advertising to advantage the merconstruction. chandise inside the show-case. As the elec- Fig. 3 is'a bottom view of the invention and tric light bulbs 15 are located outside of the shows the placement of the incandescent light show-case, the heat from the same will not 50 bulbs therein. penetrate into the show-case to such an ex- 1:0

tent as to in any way harm or affect the merchandise therein.

Secured on top of the base 10 and directly above the slot ning in the top of the same is a frame '17. n this frame and to the front "isa pane of glass 18. Also in this frame and back of the glass 18 is a second section of lass 19 having its front face of rough conition as shown in Fig. 4, and Fig. 5., Between the two sections of glas 18 and 19 is a semi-transparent or opaque p1ece of paper designated b the numeral 20. Printed or written on t is piece of paper are suitable indicia or character strokes designed to attract the attention of all of those near the invention for advertising or otherwise relating to merchandise inside the show case or inside the store using the invention. Back of the glass 19 is a non-transparent inclosing 99 member 21. v v

The numeral 22 desi nates a catch memher on the frame 17 fesigned to hold the glass 18 and 19, the paper 20 and the closing member 21 in the frame and against acciga dental detachment. To remove the paper 20 for chan 'ng the advertisement or character strokes t ereon it is merely necessary tooperate the catch or latch member 22 and remove the glass 19 and closing member '21. so The width of the slot opening in the top of the base should be such that the glass plates 18 and 19, the paper 20 and the closing member 21, when in the frame 17 will completely close the same. By such an arrangeto ment a part of the light from the bulbs will extend upwardly and engage the glass 19 and by its forward side being roughened it will be diffused by virtue of refraction of light rays toward the paper 20, thereby illuminatlng the same with a very pleasing glow which will be easily seen through the plain glass 18. By the character strokes on the paper being of solid color the same will act as insulation against the illumination radiating from the paper 20 at such points, thereby making the indicia on the paper easily readable. If it is desiredthe lower portion of the bulbs 15 may be colored as shown in Fig. 2. By the light passing through the lower portion of the bulbs into the show-case, the show-case will be illuminated with a color corresponding to the color placed or painted on the bottom of the bulbs, while light illuminating the advertising in' the frame 17 will be of a normal white glow. If it is desired to have the illumination from the frame 17 in color effect, the translucent paper 20 may be tinted with the desired color. The numeral 23 designates a stand or rack that may be secured to the base 10 as shown in Fig. 1, for supporting and displaying merchandise such as neckties and the like.

Thenumeral 24 desi ates a sheet of col ored transparent material that may be used, if desired, and is placed between the two sheets of glass 18, 19 and the opening in the top of the base member 10, in order that the light being diffused and refracted b the glass 19 will be colored or streaked with t e desired colored tint.

Some changes may be made in the construction and arrangement of'my improved Advertisin Device without departing from the real splrit and purpose of my invention, and it is my intention to cover by my claims any modified forms of structure or use of mechanical e uivalents which may be reasonably inclu ed within their scope.

I claim:

1. In a device of the class described, a hollow base member open at its bottom and to and having its sides flared downwardly an outwardly, a means of illumination inside said base, a frame secured to said base and above the opening in the top of said base, a 85 sheet of plain lass in said frame, a second sheet of glass 1n said frame, back of said first mentioned glass and having its side adjacent said first mentioned glass of an irregular and rou h condition for diffusing 90 and refracting hght rays, a sheet of nontransparent material in said frame and back of said last mentioned sheet of glass, a sheet of translucent material between said two mentioned sheets of glass having indicia thereon, and a display rack-secured on said base member; said parts being of such character that the lower ma 'nal edges of the two sheets of glass, sheet 0 translucent material and sheet of non-transparent material completely close the opening in the top of said ase member.

2. In a device of the class described, a hollow base member open at its bottom and top, a means of illumination inside said base, a vertical sheet of plain glass above the opening in the top of said base, a second vertical sheet of lass above the opening in the top of said ase, back of said first-mentioned glass, a sheet of non-transparent material back of said last-mentioned sheet of glass, a sheet of translucent material between said two mentioned sheets of glass having indicia thereon, and a dis lay rack secured on said base; said parts bemg of such character that the lower marginal edges of the two sheets of glass, sheet of translucent material and sheet of non-transparent material completely close the opening in the top of said base member.

3. In a device of the class described, a hollow base member open at its bottom and top and having its sides flared downwardly and outwardly, a means of illumination inside said base, a frame secured to said base and above the opening in the top of said base, a sheet of plain glam detachably secured in said frame, a second sheet of glass detachably secured in said frame, back of said first-mentioned glass and having its side adjacent said first-mentloned glass of a roughened condition diffusing and refracting light rays, a detachable sheet of non-transparent material in said frame and back of said last-mentioned sheet of glass, and a detachable sheet of translucent material between said two mentioned sheets of glass having indicia thereon; said parts being of such character that the lower marginal edges of the two sheets of glass, sheet of translucent material, and sheet of non-transparent material completely close the opening in the top of said base member. 4. In a device of the class described, a hollow base member open at its bottom and top and having its sides flared downwardly and outwardly, a means of illumination inside said base, a frame secured to said base and above the opening in the top of said base, a sheet of plain glass in said frame, a second sheet of glass in said frame, back of said first-mentioned-glass and having its side adjacent said first-mentioned glass of an irregular and rough condition for difiusing and refracting light rays, a sheet of nontransparent material in said frame and back of said last-mentioned sheet of glass, a sheet of translucent material between said two mentioned sheets of glass having 'indicia thereon, a colored transparent member between the lower marginal edges of said two sheets of glass and the inside of said hollow base member, and a display rack secured on said base member; said parts being of such character that the lower marginal edges of the two sheets of glass, sheet of translucent material and sheet of non-transparent material completely close the opening in the top of said base member.

5. In a device of the class described, a hollow base member open at its bottom and top and having its sides flared downwardly and outwardly, a means of illumination inside said base, a frame secured to said base and above the opening in the top of said base, a

sheet of plain glass in said frame, a second sheet of glass in said frame, back of said first-mentioned glass and having its side adj acent said first-mentioned glass of an irregular and rough condition for difi'using and refracting light rays, a sheet of non-transparent material in said frame and back of said last-mentioned sheet of glass, a sheet of translucent material between said two mentioned sheets of glass having indicia. thereon, a resilient member on the bottom of said base member for holding said base member a slight distance from a supporting surface, and a display rack secured on said base member;

said parts being of such character that the lower marginal edges of the two sheets of glass, sheet of translucent material and sheet of non-transparent material completely close the opening in the to of said base member.

' CL E D. MOCANN, 

